Content Marketing Process

1

Why content marketing for your business type?

Whether you are planning to create curated content or original content, you must invest valuable time and resources while researching on your readership, audience, client and their preferences. For some audience, the editorial content is more valuable. If you educate them with a refined knowledge and information, the more stronger relationship you build with your customers. But for some, the advertising content appears more attractive. They might not read the editorial content but can instantly pitch you if the advertising or branded content appeals to them.

2

Customer-Oriented & Not Business-Oriented

To market your services and products on multiple platforms, your content such as PPT, articles, blogs, and videos etc., should be customer-oriented and not only the praises of your product and services. The customer wants to acknowledge what they do not know about your service, company, the value of products and not merely the specifications of all your products.

3

Share Content, Build Audience, Grow Business

For fruitful content marketing, you must wisely choose the platforms to share your content. There is no use if you keep on sharing the content on the blogs, website, or content distribution channels where a large number of content is already published. This would minimize the chances of your visibility and popularity amongst them. Instead, choose the platforms which have not a wide readership or audience but relevant to your business. For successful content marketing, it is vital that you make the right choice of content distribution platform for building strong audience. This would eventually help you grow the business at rapid pace.